Winning Celebrity Endorsements: Strategies for Success
Every nonprofit desires a brand ambassador — an endorser with an audience, a following, a tribe. But how do you find that celebrity endorsement? The answer is easier than you might think.How to find a...
View ArticleTesting that hurts your bottom line
Sure, we all want to be safe – not risk guaranteed income – not “bet the farm” on something that we’ve never done before. But sometimes our testing mentality can compromise our bottom line....
View ArticleRepeat Yourself and Double Your Dollars!
I stutter, so I’m an expert in “repeating myself.”But what’s amazing, with Major Donors at year-end, if you send a simple reminder of the Major Donor Proposal we talked about last week, you can often...
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The mobile revolution is here – what are you doing about it?
The mobile revolution is here – what are you doing about it?For years, we’ve been talking in the digital space about the increasing role that mobile was going to play in the nonprofit world.But here’s...
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Insight-Driven Donor Segmentation
How to use analytics to ensure you target the right donors with your marketing efforts Segmentation is often misunderstood.It’s one of the most powerful tools we can use to target existing donors....
View ArticleEmbrace collaboration
I’m a firm believer that all of the best people are not necessarily housed under one roof in the same organization.With this thought in mind, it makes the most sense to harness the best of the best and...
View ArticleThe Power of Story
10 tips for gathering compelling appeal resourceGood resource is essential for good fundraising.Lack of compelling story leaves fundraising efforts in a bind. Fund appeals that lack a story (with...
View ArticleThe challenges of non-profit branding - Part 1
We’re beginning a short series on branding, with a particular focus on this question: Why is it so hard for most non-profits to successfully rebrand themselves or even clarify what their brand is?Let’s...
View ArticleAre you doing everything you should digitally at year-end?
If you’ve been around the non-profit world long, you know that many ministries raise a massive amount of their annual fundraising revenue during December — often more than half of total online revenue....
View ArticleIn light of last Friday’s tragedy
In light of last Friday’s tragedy in Connecticut, our client, Starr Commonwealth, shared helpful tips in working with children who have just witnessed something traumatic. You may find this useful in...
View ArticleCharitable tax deduction in jeopardy
Why you should weigh in on the future of deductions for charitable giving“Fiscal cliff.”Talk of an impending economic doomsday has been dominating the headlines for most Americans over the past few...
View ArticleMeditations on Christmas
A few years ago, I was trying to think in a fresh way about Christmas. I thought about the incarnation. After all, that’s what Christmas is about. It’s not about a baby, shepherds and a manger. That’s...
View ArticleYear in review: The top 5 posts of 2012
Wow, we can't believe that 2012 is almost over.As we close out another year on the blog, we'd like to share the 5 most popular posts from the last 12 months. Enjoy!5. Donation page upgrades increase...
View ArticleA 2013 New Year’s Resolution to KEEP
Give your donors more Choice, Convenience, and ControlHappy New Year!It’s that time of the year when many people make resolutions that are often hard to keep — lose 10 pounds, stop spending $4 a day on...
View ArticleThe challenges of non-profit branding - Part 1
We’re beginning a short series on branding, with a particular focus on this question: Why is it so hard for most non-profits to successfully rebrand themselves or even clarify what their brand is?Let’s...
View ArticleThe challenges of non-profit branding - Part 2
The seven-year-old solution to brandingIn their book, Made to Stick, the Heath brothers refer to something that affects us all: “The Curse of Knowledge.” The more you know about something – the greater...
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The challenges of non-profit branding – Part 3: Costs
In my first branding post, we looked at how hard it is for non-profit organizations to carry out an effective branding (or rebranding) process due to the complexity of the process. In my last post, we...
View ArticleAll About Boomers
Last week some comments that our very own Kn Moy made about baby boomers were featured over on The Agitator. He was responding to another Agitator post you can read here. We thought Kn's words were so...
View ArticleNon-profit branding - Part 4: Don’t forget brand research
We’ll spend the next few posts in the series focusing on brand research. But first, let’s recall a few things about your brand in general.First, your brand is more than your logo or tagline. Repeat...
View ArticleThrowback week
It’s throwback week! You know, that time when we pull out 3 popular posts from the past that are still relevant today. It’s to that end that I’d like to recommend to you the following posts (especially...
View ArticleHeading to Anaheim: a CLA preview
We are excited to be a part of CLA once again this year. Several of our team members will be traveling to Anaheim to attend the general sessions and meet with current and prospective clients.In...
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